Alcohol and mixers into Mexico opportunity

Registrations for this event have now closed. Interest registered after 27 February won’t be considered. If you’re interested in accessing the Mexican market, please contact a member of the team at santandernavigator@santander.co.uk to discuss other opportunities. 

In collaboration with Capstone, we’re offering a unique opportunity for UK manufacturers of alcohol and mixers to meet with key Mexican stakeholders and showcase their portfolio at Expo ANTAD (www.expoantad.com.mx).

• Date: 7 to 9 March 2023
• Location: Guadalajara, Mexico (or virtual)

Expo ANTAD is the largest retail and food and drink exhibition in Latin America. With more than 1,000 exhibitors, companies will have the opportunity to interact with retail chains, wholesalers, distributors, chefs, and buyers within the Food and Drink, Retail, and Food Service sectors.

ANTAD in numbers:

• 47,000+ visitors.
• 1,100+ exhibiting companies.
• 60+ participating countries.
• 2,500+ buyers.

Mexico has an extensive network of free trade agreements with 46 nations and has the second-largest economy in Latin America. There are 31 supermarket chains across the country, with 3,284 individual locations, according to the Mexican Association of Nationwide Retailers (ANTAD, 2021). Additionally, there are 40,599 specialty stores (pharmacies, hardware) and 2,507 department stores (clothing, furniture) throughout Mexico that sell food items.

Although around 45% of its food products are imported, Mexico also is the second-largest export market for processed and consumer-ready foods – the US being its main trading partner. Major retailers are creating more sophisticated distribution networks, which will provide high value imports, greater room, and better cold chain technology.

This event is open to companies who produce alcoholic drinks and/or mixers. All registered businesses will go through a selection process held by Santander and Capstone, which will include a virtual conversation with Capstone to ensure readiness before taking part in the event. Successful applicants will gain access to:

• The expo ANTAD event in Mexico.
• Literature translation (two pages).
• Logistics arrangements.
• Three meetings with potential distributors, local business partners, or clients (face-to-face or virtual).

Please note:

• If it isn’t possible for your business to travel to Mexico, Capstone can represent your company at the exhibition and hold the meetings on your behalf.
• Registrations for this event close on 1 March 2023, so be sure to register your interest before then and a member of the Santander team will be in touch.
• This event requires pre-approval to attend to ensure that your brand meets the relevant demand and/or criteria. This event is £1,000 for Santander Navigator subscribers, while for non-subscribers we’re offering a discounted charge of £1,500 to attend this event. Payment will only be taken once we have confirmed your place with the provider.

Join us
To register your interest for this event, please click the button below or, for further information, please contact Ignacio Badiola Lopez.

In collaboration with