Alcohol & mixers opportunities in the LATAM region

Explorative webinar for UK manufacturers of alcohol and mixers/complimentary products covering an introduction to doing business in LATAM, a regional economic overview, overview of the Drinks market in Mexico and Brazil, trends, and ‘dos’ and ‘don’ts’.

  • Date: 1 March 2023
  • Time: 15:00 to 16:00 (GMT)

British goods, especially in the Food and Drink industry, are regarded as symbols of high quality and authenticity. While Latin America (LATAM) can be a challenging market to compete in due to the selling of cheaper products in certain industries, the Drinks and Alcohol sectors offer a different playing field. British companies that offer distinctive elements, high-quality ingredients, and a strong brand will see high demand and a willingness to trying new products among the local consumer population. The varied LATAM landscape therefore offers great opportunities for UK companies in these segments.

In collaboration with Capstone and Proativa Consultoria, we will be covering the ins and outs of the Mexican and Brazilian markets during this virtual event, while delving into best practices when it comes to doing business with/in the region.

Registrations are open to all alcoholic drinks and mixers suppliers, however categories of particular interest include:

  • Whisky (single malt).
  • Gin and flavoured gin.
  • Wine.
  • Pre-mixed cocktails.
  • Mixers (tonics and flavoured tonics).
  • Responsibly-packaged drinks and social responsibility.

This event will be followed by a commercial opportunity to meet with alcohol distributors in Mexico and Brazil, so make sure to look out for that over the coming weeks.

Join us
To register for this event, please click the link below or, for further information, please contact Andrew Williams or Ignacio Badiola Lopez.

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