Showcasing your alcohol brand in Seoul

Are you a UK-based alcohol drinks brand looking for new growth opportunities in 2024? Register your interest today for the chance to join our 2024 South Korea alcohol market visit.  

• Date:  22 to 24 October 2024 
• Location: Seoul, South Korea 

South Korea might not typically be known for its alcohol market, but with the industry reaching a total size of US $8.6bn in 2023, it’s not one to be overlooked by UK businesses looking to grow. 

However, breaking into South Korea can be difficult if you don’t have a grasp on the local language or cultural nuances; working with the right partner can make or break your success in the market. 

If you specialise in spirits, wine, new innovative beverages (inc. low & non-alcohol) or you’re a brewery and want to take advantage of the opportunities in the South Korean market, we want to hear from you! 

What is the opportunity? 
We’re partnering with KOISRA to run an exclusive three-day event in Seoul, where you’ll have the chance to: 

• Take part in matchmaking with key Korean importers at our bespoke B2B event taking place at the British Embassy Seoul.
• Showcase your product and get real-time feedback from buyers and importers. 
• Discuss your route to market with experts. 
• Experience the Korean way through market experiences, including store visits as well as a local Makgeolli (brewery) or Soju (distillery) tour.  

Why South Korea? 

• Sales of Scotch Whisky increased by 20% in 2022, outplacing South Korean alcohol staple, Soju.
• Domestic and international beer brands continue to gain traction, including lagers and ales - with craft brews leading the way.   
• Since 2020, the wine market has grown by 76% and holds a 37% share of alcoholic imports into the country (2023).  

Key points 

• Expression of interest window closes on Friday, 20th September 2024. 
• This opportunity is limited to 10 companies (and a maximum of 2 representatives per company).

For more information, please visit santandernavigator.co.uk, or please contact Paul Sharkie.

Please note: 
This event requires pre-approval to attend to ensure that your offering meets the relevant demand and/or criteria. This event is priced at a discounted rate of £1950 for Santander Navigator subscribers. Payment will only be taken once we have confirmed your place. 

The price includes:  

• Market study and prospect identification. 
• Contacts and meetings set-up: a minimum of 5 x 1:1 meetings with prospective buyers/importers.  
• On-site administration and day-to-day support.  
• Access to main matchmaking event at the British Embassy Seoul (refreshments and networking reception included).  
• A half-day tour of a local Korean brewery / distillery to learn more about local tastes and techniques.  
• Further market experience through visits to local department and convenience stores.  

More details on this pricing model will be provided after we receive your note of interest.

Flights, hotels, logistics/customs (for samples) and additional F&D costs are not included and are the responsibility of individual participants.

In collaboration with: