Spring Trade Barometer Podcast Series

Exploring New Markets: Research findings with focus on North America

Our Spring Trade Barometer has revealed for the first time since it has been published that North America has overtaken the EU on where UK businesses see potential growth and trade opportunities. The report states that 58% of companies are currently active in North America and North America (32%) has overtaken the EU (31%) as the region seen as offering the greatest growth opportunities during the next 12 months. On country basis, the US (31%) leads China (17%), Australia (17%), Germany (16%), France (12%) and Japan (12%) as offering the most attractive growth prospects.

On this podcast our Head of International and Transactional Banking, John Carroll catches up with Frances Moffett-Kouadio, recently appointed Head of Trade and Exports for North America, for the Department for International Trade(DIT) to look at the results of the latest Trade Barometer and how both DIT and Santander are supporting companies from a trade and onshoring perspective They will also discuss how US is overtaking the EU; what it takes to be successful in the US;  what are the key barriers to trade; and critically, what are both companies doing to help support and drive trade and connectivity.

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