China is now recovering from post COVID-19, and the country has seen a rebound in demand in the alcoholic beverage sector. During this challenging time for the British businesses, Santander, in collaboration with Millennium Group, CBBC and Santander Asia / Bank of Shanghai, are hosting a webinar for UK alcoholic beverage businesses that are interested in Millennium’s route-to-market and identifying the opportunities in China. Tong Digital will also discuss the importance of brand building in China.
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