Understanding China's retail landscape and trends

China is the world’s largest Retail market, although it’s far from homogenous and is constantly evolving at a rapid pace, not least over the past two years. Whilst the size of the prize for UK retail brands is increasing, China is now a market that requires an increasingly nuanced understanding of your target market (age, region, sub-culture) and the dynamics driving consumer behaviour (e.g. Guochao – the rise of national brands). Meanwhile, COVID-19 has seen a huge repatriation of Chinese consumer spending from overseas duty-free travel (including in the UK) to domestic channels. This is a trend that’s unlikely to wholly reverse longer-term, and overseas brands need to adapt through forming a well-informed in-market strategy.

•           Date: 07 April 2022

•           Time: 09:00 BST

Our panel of experts from the China-Britain Business Council (CBBC), China Skinny, and Samarkand Global will break down the current opportunities and challenges to help consumer brands create or refresh their China strategy for 2022 and beyond, covering:

•           Current retail landscape in China.

•           Key trends driving China consumer behaviour in 2022.

•           Hot subsector opportunities for foreign brands.

•           Navigating online and offline sales channels.

•           Successful marketing campaigns that resonate.

Speakers

•           Pearl Zhu – UK Sector Lead, Retail & E-commerce, China-Britain Business Council.

•           Andrew Atkinson – Director of Insights & Research, China Skinny.

•           Jack Porteous – Client Services Director, Samarkand Global Limited.

Join us 

Don’t miss the chance to hear from experts and leaders from the Retail & Wholesale Sector. To register, please click the button.

To find out more, or if you have any questions please contact Alex Philips or Sukh Nat

In collaboration with

Registration Form

View our privacy policy

Santander Corporate & Commercial is a brand name of Santander UK plc (which also uses the brand name Santander Corporate & Investment Banking). Registered Offices: 2 Triton Square, Regent's Place, London, NW1 3AN, United Kingdom. Registered Numbers 2294747 and 1533123 respectively. Registered in England and Wales. Santander UK plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our Financial Services Register number is 106054. You can check this on the Financial Services Register by visiting the FCA’s website www.fca.org.uk/register.

Santander and the flame logo are registered trademarks.